An ah-ha moment
Our founder discovered a life-changing problem while seeking tranquility in the lush Olympic Mountains. During his hike to a breath-taking waterfall, he noticed plastic water bottles and aluminum cans littering the area. It hit him hard how the beverage industry he worked in was damaging the environment and was determined to make the industry better.
After extensive research, he realized the beverage industry was not only unsustainable, but typically used low-quality or unhealthy ingredients while making questionable health claims. He was determined to create an earth-friendly, healthy, and flavor-bursting product that people could trust and enjoy. After some soul-searching, he left the beverage industry, found like-minded partners, and spent thousands of hours developing beverages of the future. Alas, Bobelo was born.