An ah-ha moment
Our founder discovered a life-changing problem while seeking tranquility in the lush Olympic Mountains. During his hike to a breath-taking waterfall, he noticed plastic water bottles and aluminum cans littering the area. It hit him hard how the beverage industry he worked in was damaging the environment and was determined to make the industry better.
After extensive research, he realized the beverage industry was not only unsustainable, but typically used low-quality and unhealthy ingredients. After some soul-searching, he was determined to create an earth-friendly, healthy, and flavorful drink people could trust and enjoy. With a newfound passion to change the industry, he found like-minded partners, and spent thousands of hours trying to create a better beverage experience until...Bobelo was born.